UTM Campaign Link Builder
Build tracked links for every campaign — so analytics shows exactly what works.
Quick answer: Free UTM link builder: add utm_source, utm_medium and campaign parameters to any URL for clean Google Analytics tracking.
How to use
- Open this page on any device — no signup needed.
- Fill in the fields above.
- Get your result instantly — nothing is uploaded.
About this tool
UTM parameters are tags appended to a URL (utm_source, utm_medium, utm_campaign) that Google Analytics and other tools use to attribute visits to specific campaigns. Consistent naming — lowercase, no spaces — keeps reports clean. Build one link per channel: newsletter, Instagram bio, ad set, so results are never mixed together.
FAQ
Which UTM parameters are required?
utm_source and utm_medium at minimum; utm_campaign for campaign grouping.
Does UTM affect SEO?
No — with a canonical tag set, UTM variants don't split rankings.
Any naming tips?
All lowercase, hyphens not spaces, one convention forever: e.g. source=instagram, medium=bio, campaign=spring-sale.
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