Engagement Rate Calculator

Measure how hard your content actually hits — by followers or by reach.

Quick answer: Free engagement rate calculator: compute ER% by followers or reach from likes, comments and shares — with industry benchmarks.

Followers (or reach)

Likes

Comments

Shares / saves

–Engagement rate

–Total engagements

How to use

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Fill in the fields above.
Get your result instantly — nothing is uploaded.

About this tool

Engagement rate = (likes + comments + shares) ÷ audience, as a percentage. By-followers is the standard cross-account comparison; by-reach is fairer for algorithms that limit visibility. Benchmarks (by followers): under 1% low, 1–3.5% average, 3.5–6% strong, above 6% excellent — brands use ER to price sponsored posts.

FAQ

Which denominator should I use?

By-followers for profile-level comparisons; by-reach for judging individual posts fairly.

What is a good engagement rate?

1–3.5% is typical; 3.5–6% is strong; 6%+ is excellent (varies by platform and size).

Why is my ER dropping?

Common causes: follower growth outpacing engagement, repetitive formats, or algorithm reach shifts.

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